RSA – our product rebrand for the global insurance giant
Our rebrand of RSA’s Global Specialty Lines business gave it a fresh and inspiring new look.
RSA launched their global insurance product in 2011 to provide protection for their customers operating in the specialist Marine, Construction & Engineering, Renewable Energy and Risk Managed business areas.
Two years later, they asked us to rebrand GSL, giving it clarity and differentiation in the marketplace.
The new brand identity carries the line ‘Big Thinking, Small World’, positioning RSA as the insurer with the necessary scale and expertise to make complex global insurance simple for its customers. We launched ‘Big Thinking, Small World’ with a marketing campaign that included a two-minute online film. The film featured Global Specialty Lines Director, Neil Lightbown, and showcased all of RSA’s capabilities in the Global Insurance market.
The rebrand has received glowing feedback from brokers and customers alike, and has helped to take the RSA brand into exciting new territory.