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RSA – private Client brochure relaunch

RSA offers a line of home insurance for clients with properties of high net worth called Private Client. They had various products for this market and had also recently taken over another company that provided the same services.

Our job was to bring clarity by redefining the proposition of each product, creating an identity for the product line and relaunching it to brokers and clients.

The first stage of the marketing relaunch was this product brochure, which also helped to educate RSA staff about the new proposition.