Running on energy for adidas.


Running on energy for adidas.

With a target market that demands the latest in technology and innovation, we created the perfect retail story for the adidas Pure Boost ZG.

Inspired by the next evolutionary step in space travel (The Hall Thruster), our concept borrowed the dynamic ‘O’ shaped ring of light that’s expelled from this ground-breaking propulsion technology.

To highlight the zero gravity aspect, our key visual captured a scene where the shoe floats, suspended in space above an iconic ‘O’ of light. Black rock fragments were shown gravitating around the product as if drawn to the glowing energy, which exudes from the Boost technology in the midsole.

Watch the video for the full ZG effect.


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