Shop Direct Group – Very.co.uk partnership with Mecca Bingo
Our Partnerships team brought together Shop Direct Group and Mecca Bingo and arranged for half a million Very.co.uk vouchers to be handed out at bingo halls across the UK.
We identified the partnership as one that could benefit both brands in different ways.
The result was Mecca’s customers receiving a fantastic, market-leading offer, and our client, Very, enjoying significant sales at a key time in the retail calendar. Think partnerships, think Intermarketing Agency. Bingo!