Land Rover

Taking the Land Rover spirit off-road

Taking Land Rover’s branded goods collections on an off-road adventure.

The challenge

The new Defender. Land Rover’s most prestigious model for decades. As part of the launch, the marque even created a special apparel collection in partnership with technical clothing brand, Musto. We announced this collaboration. Demonstrating its quality. Capturing the spirit of Land Rover.

Making it happen

We filmed our atmospheric campaign on location in a slate mine in Snowdonia. As well as making it rain in a studio. Conveying the quality and hard-working style of the collection. Uniting the world-class capabilities of the Defender with Land Rover customers’ thirst for adventure.

Branded goods covers everything from high-end fashion to luggage, ride-on cars and luxury accessories. Working with Land Rover, as well as sister brand Jaguar, we create campaigns for their global markets.

Results

Jaguar Land Rover’s CEO personally requested our video to be shown during the Defender’s global launch at the Frankfurt Motor Show. The first time a Jaguar Land Rover asset had received such an accolade.