The Royal Star & Garter Homes – Armed Forces Day DM pack
The Royal Star & Garter Homes charity briefed us to create and deliver a cash appeal to their supporter base and to recruit new donors.
Our targeted direct mail packs invited recipients to send back a section of bunting with their message of thanks to residents, with the option of including a donation. The bunting was then used to decorate the homes.
Not only did the DM pack achieve a great response rate of nearly 10% warm and 0.7% cold, but the messages provided invaluable insight into what motivates the charity’s donors.