The Royal Star & Garter Homes – fundraising at Remembrance
This DM fundraising appeal coincided with Remembrance – an especially poignant time for supporters, staff and residents of The Royal Star & Garter Homes charity.
The charity cares for disabled ex-service men and women and their spouses. Along with Armed Forces Day, the Remembrance appeal is their biggest mailing and fundraising appeal of each year.
This particular DM was an evolution of 2012’s Remembrance pack. It achieved strong results and included a test and control pack targeted towards specific audiences as part of our marketing and fundraising strategy for The Royal Star & Garter Homes.