Tie Rack – premium retail brand launch
Tie Rack asked us to create a photography and art direction style to launch their new premium Black Label accessories brand.
The Black Label Collection draws on a rich Italian heritage for inspiration and is positioned with a designer label price tag, including printed silk scarves at £70 plus.
Tie Rack stocked the exclusive collection in their prime retail airport stores worldwide and in a select number of key UK stores. And we created a photography style with a distinctly classic feel, using understated tones that would appeal to the seasoned international traveller with a love of luxury products.
The stylish photography that we produced and art directed was used online, for in-store point of sale, look books and in PR, to a very positive response.