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UGG – AW Office launch

UGG asked us to design an online game to drive entries for a competition they were running with footwear retailer Office.

The game, hosted on a specially created microsite, gave entrants the chance to engage with both brands in a playful way and enter to win the prize of a four-night holiday for two in New York.

The fantastic prize package also included tickets to a Broadway show, dinner at a stylish restaurant and a £1,000 shopping spree at UGG’s NYC store. We promoted the competition through the Office website and on social media via Twitter and Facebook.

As a result of our online game and promotional campaign, the number of people entering was as high as the Empire State Building.