UGG – engaging consumers with retail marketing
Fashion label UGG call on our expertise for a variety of interesting briefs and projects in retail marketing.
Our Retail team have created eye-catching window displays in flagship Office stores, promoted a competition that turned the spotlight on new design talent, and made online films to encourage engagement on the web.
We have also designed and installed specially built product POS in Selfridges and created an online game that offered players the chance to win amazing prizes with a New York theme.
We take an integrated approach because retail marketing doesn’t begin and end on the high street. UGG is a brand that recognises this and shares our belief that changing consumer behaviour means that retail marketing needs to engage customers both on and offline to be truly effective.