Making it happen since 1988

UGG – Schuh retail launch

To launch UGG’s new AW13 collection at Schuh, we were tasked with designing an integrated retail marketing campaign, including online advertising and exciting window displays, to drive footfall into stores.

With this in mind, we developed a competition, hosted on a mobile optimised microsite, inviting consumers to enter to win a trip to the ICE Hotel in Sweden. To support the competition, we designed stunning window displays along with in-store POS to push the UGG range and promote the prize.