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Yours Clothing – insert marketing

We teamed up with Yours Clothing to plan, buy and print an insert marketing campaign for the plus size female fashion brand.

The campaign, targeting C1C2D females, included the testing of two insert formats across well-known relevant titles such as the Daily Mail Weekend Magazine, Take a Break, Prima, TV Choice and BBC Good Food.

Regional selections were made to focus activity on areas with a high concentration of Yours Clothing retail stores and generate the best results.