The Amazon boxes are back, full of festive spirit and singing out loud to capture of the magic of the season.
Adorescores are based on eight emotional themes. These are measured by responses to the adverts on social media. The score reflects the overall sentiment the adverts generate.
- Admiration for advert
- Overexposure to advert
- Disappointment at lack of singing boxes
Admiration for advert
This week some viewers were expressing their admiration for the advertisement.
Overexposure to advert
While some don’t mind the advert, it is overexposure that is leading to rage. This is worsened by the repetitive song.
Disappointment at lack of singing boxes
Fans of the ad are disappointed that their deliveries aren’t singing to them!
Please note: insights reflect reactions across social media and are not the opinion of Intermarketing Agency.