For their festive ad, Debenhams is celebrating the gift giver. Capturing the feeling of knowing you got it right.
Adorescores are based on eight emotional themes. These are measured by responses to the adverts on social media. The score reflects the overall sentiment the adverts generate.
- Influential Catchphrase
- News coverage
- Grammar Police!
Debenhams catchphrase is still used among viewers and others on social, spreading vigilance and interest online.
As Christmas approaches, many news articles cover this retailer in articles discussing their Christmas ad approach, generating interest and acceptance.
Anger, rage and apprehension is spread as the Grammar Police strike again with Debenhams poor grammar catchphrase.
Please note: insights reflect reactions across social media and are not the opinion of Intermarketing Agency.