For their festive ad, Debenhams is celebrating the gift giver. Capturing the feeling of knowing you got it right.
Adorescores are based on eight emotional themes. These are measured by responses to the adverts on social media. The score reflects the overall sentiment the adverts generate.
- #YouKnowYouDidGood Moments
- Positive Reviews
- Gendered items
Customers are sharing their experiences of #YouKnowYouDidGood, spreading admiration and interest.
Many customers are loving the ads, and report enjoying the feeling described in the advert, with trust and interest being expressed around the topic.
One customer has raised the issue of gendered items. Despite one of their ads promoting dinosaur gifts for girls, there are few dinosaur items targeted towards girls.
Please note: insights reflect reactions across social media and are not the opinion of Intermarketing Agency.