Iceland’s ad about palm oil’s impact on orangutans is banned on TV for being political. But that hasn’t stopped it from going viral.
Adorescores are based on eight emotional themes. These are measured by responses to the adverts on social media. The score reflects the overall sentiment the adverts generate.
- Favourite #NoPalmOilChristmas Foods
- Petitions on-going
- Active support & hashtag use
Favourite #NoPalmOilChristmas Foods
Customers take to social to address their favourite palm-oil-free festive foods offered in store, spreading admiration, ecstasy and trust.
Vigilance, interest and apprehension is generated as petitions to release this Christmas advert continue.
Active support & hashtag use
Viewers and Iceland customers actively use the hashtag to show their continuing support in Icelands actions, generating trust, joy and interest online.
Please note: insights reflect reactions across social media and are not the opinion of Intermarketing Agency.