Iceland’s ad about palm oil’s impact on orangutans is banned on TV for being political. But that hasn’t stopped it from going viral.
Adorescores are based on eight emotional themes. These are measured by responses to the adverts on social media. The score reflects the overall sentiment the adverts generate.
- Rage over banning of the ad
- Sharing reality of deforestation
- Iceland’s development as a company
Rage over banning of the ad
Many are angered that the advertisement was not allowed to be shown, but some customers do agree with the ruling.
Sharing reality of deforestation
Many groups and customers are encouraging people to continue the fight against palm oil after Christmas, and turn their grief into action.
Iceland’s development as a company
Many are praising Iceland for their brand advertising this Christmas, especially given their usual advertising.
Please note: insights reflect reactions across social media and are not the opinion of Intermarketing Agency.