Falling down the leaderboard to 3rd place this week, John Lewis receives an Adorescore of 52. Appearing in our findings in the second week, the homemade ad from Phil Beastall is back. With discussion surrounding his ‘Love is A Gift’ spreading a wide range of positive emotions, including admiration, trust and surprise. Further positive emotion is spread as viewers are touched by the message of the John Lewis #EltonJohnLewis ad, driving serenity and acceptance. The retailer’s Christmas ads are an iconic tradition in the world of advertising, and previous years’ ads are up for discussion, with viewers expressing their favourites on social, driving interest and vigilance. Having landed in the top 3 consistently throughout the Christmas ad race, John Lewis may just have won the war, yet again!