The most anticipated ad of Christmas is about the power of a gift. How it can inspire, change and influence someone’s life. In this case, Elton John.
Adorescores are based on eight emotional themes. These are measured by responses to the adverts on social media. The score reflects the overall sentiment the adverts generate.
- Mixed reviews continue...
- ‘Won the Christmas ad war’
- John Lewis budget ads
Mixed reviews continue...
Both lovers and haters take to social to review this years John Lewis Christmas ad, spreading an array of emotions including joy, admiration, loathing and sadness.
‘Won the Christmas ad war’
Interest and surprise is driven as discussion that John Lewis have won the Christmas ad war once again circulate.
John Lewis budget ads
Many copy-cat budget ads are posted online, spreading joy, interest, surprise and admiration, often tagging John Lewis and Partners in their release to attract viewers attention.
Please note: insights reflect reactions across social media and are not the opinion of Intermarketing Agency.