The most anticipated ad of Christmas is about the power of a gift. How it can inspire, change and influence someone’s life. In this case, Elton John.
Adorescores are based on eight emotional themes. These are measured by responses to the adverts on social media. The score reflects the overall sentiment the adverts generate.
- ‘Love Is A Gift’ £50 Advert
- A Moving Advert
- Previous Year Comparison
‘Love Is A Gift’ £50 Advert
Admiration, trust and joy is spread as customers share and retweet Phil Beastall’s 2014 homemade Christmas advert, which highlights the message ‘Love Is A Gift’.
A Moving Advert
Viewers spread serenity and acceptance by expressing how moved they are by this year’s #EltonJohnLewis advert.
Previous Year Comparison
Vigilance, interest and surprise is generated among viewers on social as the best John Lewis Christmas ad is up for debate.
Please note: insights reflect reactions across social media and are not the opinion of Intermarketing Agency.