Tesco is highlighting that everyone’s Christmas is unique. But no matter what you’re tucking into, they’ve got you covered. Or in other words, everyone’s welcome.
Adorescores are based on eight emotional themes. These are measured by responses to the adverts on social media. The score reflects the overall sentiment the adverts generate.
- Calls for vegetarian or vegan advert
- Overexposure to the advertisement
- Diversity going too far?
Calls for vegetarian or vegan advert
Some vegetarians and vegan have pointed out that they are missing from the #EveryoneWelcome Christmas ad, driving some sadness towards the brand.
Overexposure to the advertisement
Anger is being caused by people complaining about seeing the Tesco ad too frequently - particularly on ITV.
Diversity going too far?
Many online are calling for Tesco to be boycotted, expressing rage and loathing for the multicultural message promoted by Tesco.
Please note: insights reflect reactions across social media and are not the opinion of Intermarketing Agency.