Tesco is highlighting that everyone’s Christmas is unique. But no matter what you’re tucking into, they’ve got you covered. Or in other words, everyone’s welcome.
Adorescores are based on eight emotional themes. These are measured by responses to the adverts on social media. The score reflects the overall sentiment the adverts generate.
- Recognising Characters
- Mixed Reviews
- Sparked Debate
Interest, vigilance and joy is spread as some viewers recognise individuals featuring in this years advertisement.
An array of emotions are generated as viewers take to social to express their thoughts on this years Tesco advertisement, including joy, trust, acceptance, pensives and loathing.
While some people enjoy that Tesco’s ad presents a range of ethnic groups, others have complained that the use of only meat in the advertisement is alienating.
Please note: insights reflect reactions across social media and are not the opinion of Intermarketing Agency.