The online retailer believes meaningful gifts can be worth so much more. Such as inspiring children to reach for the stars.
Adorescores are based on eight emotional themes. These are measured by responses to the adverts on social media. The score reflects the overall sentiment the adverts generate.
- Copy-cat Humour
- Won the war
Admiration, trust and amazement is driven as viewers recognise the diversity in Very.co.uks beautiful Christmas ad message.
Viewers comment on the likeness between John Lewis and Very.co.uk Christmas ads, often incorporating humour in their comments, spreading joy and interest among others.
Won the war
Serenity, interest and surprise is generated as news posts suggest Very.co.uk and John Lewis have ‘won the Christmas ad war’.
Please note: insights reflect reactions across social media and are not the opinion of Intermarketing Agency.