For Waitrose, Christmas is about enjoying great food with the people that matter the most. Food so good, you’ll do whatever it takes to get to it as quickly as possible.
Adorescores are based on eight emotional themes. These are measured by responses to the adverts on social media. The score reflects the overall sentiment the adverts generate.
- Lidl ‘hijacking’ Waitrose Advert
- New advert release
- Negative reviews of new ads
Lidl ‘hijacking’ Waitrose Advert
Waitrose are the butt of Lidl’s joke campaign this week, with the vandalising of mock Waitrose ads driving joy at the expense of Waitrose this week.
New advert release
Some customers are loving the new additions to the Waitrose Christmas ad collection, expressing joy and trust.
Negative reviews of new ads
Although some are loving the new ads, others are fed up seeing them, expressing loathing.
Please note: insights reflect reactions across social media and are not the opinion of Intermarketing Agency.