For Waitrose, Christmas is about enjoying great food with the people that matter the most. Food so good, you’ll do whatever it takes to get to it as quickly as possible.
Adorescores are based on eight emotional themes. These are measured by responses to the adverts on social media. The score reflects the overall sentiment the adverts generate.
- Effective Campaigning
- Veganisim division
Waitrose’s hashtag ‘#toogoodtowait’ effectively used in their own outbound tweets but also in people’s personal tweets drives interest and positively publicises Waitrose
Competitions positively promote Waitrose with companies/ businesses host competitions involving Waitrose products.
Vegans are angry at Waitrose’s advertising and selling of meat products.However, people also retweet vegan products and recipes from Waitrose.
Please note: insights reflect reactions across social media and are not the opinion of Intermarketing Agency.