Thoughts
What we're thinking and what's been happening
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6 things I’ve learnt from the COVID pandemic.
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Starting again at twenty-and-ten.
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Green marketing or just a ‘green sheen’?
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The art of collaboration.
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BIG NEWS INCOMING
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The serious business of entertainment.
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Mental health or dream job?
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What Bill Clinton’s doughnut hole can teach us about advertising.
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Attention please.
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Five ways authors could show us a thing or two about copywriting and two ways they can’t.
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Telling stories on social media.
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Long form content is making a comeback. Can narrative make a comeback too?
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An old way to look ahead.
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How can our industry move the dial when it comes to more authentic representation in advertising?
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Why thinking longer offers a brighter future for brands.
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Corona-what-ing?
Corona-what-ing?
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Overcoming your insecurities.
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The rise of the Nano Influencer.
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The huddle.
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Work out to work well – World Health Day.
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Be vivid, not vague.
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IMA Sparks marks International Women’s Day 2020.
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Reflections on my return from maternity leave.
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IMA: The Next Generation?
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The power of sentiment.
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The importance of influence.
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Language in the digital age.
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IMA launch Influencer Marketing service.
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Leeds. The UK’s new creative hub
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The power of neuromarketing
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Instagram and diet culture
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Why brand partnerships matter
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Good, simple words with hard, clear meanings
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IMA marks 30 successful years