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adidas France – ZX Flux retail campaign

Our campaign for adidas France ran in some of the country’s biggest independent and franchise retail stores, showcasing the new adidas ZX Flux footwear range.

The theme of ‘Infinite Possibilities’ highlighted the breadth of the range and nodded to the shoes giving you unlimited ways to express yourself.

Taking a theme initially created by adidas Global to the next level, we produced nine premium windows, featuring mechanical window displays that flipped through the hero product’s choice of patterns.

The ZX Flux campaign also rolled out through shopping bags, postcards, footwear displays and Rubik’s cubes made up of different patterns – again, giving infinite possibilities.

Finally, to drive people to the Citadium retail store in Paris, we took over a huge wall at the Opera station and brought adidas ZX Flux into the city’s bustling Metro network.