Driving visitors to Chester Zoo with a jaw-dropping TV ad

The challenge

We were tasked to create an exciting and engaging campaign for Chester Zoo’s new animatronic summer exhibition – PREDATORS! A world premiere, exclusive to Chester Zoo and this summer’s must-see.

With the key objective of driving visitor numbers and encouraging people to come and discover more about these fierce and formidable creatures.

Our aim was to surprise our audience with the weird and wonderful from the pre-historic world, using creative comparisons to everyday objects to visualise the scale and power of these creatures.

Making it happen

We created our Predators through computer generated 2D illustration and design, adopting a style that appeals to all ages and provided the client with assets to use across multiple channels. We then created the animation in house and enlisted the VO skills of animal enthusiast and TV presenter, Steve Backshall.

The result was a jaw snapping, tail swishing and claw grabbing ad for regional TV and social channels ahead of the zoo’s peak season.