East Coast – engaging travel consumers
Our expertise in the leisure and tourism sector helped us to win the coveted East Coast account in 2012.
Since then we’ve created integrated campaigns to help Londoners escape the Olympics, promoted their special James Bond 007 train and rebranded Rewards, East Coast’s loyalty scheme for passengers.
At one point we even built a giant sofa outside King’s Cross Station for the ‘feel at home’ campaign launch.
East Coast also tasked us with rebranding their on-board food offering, using our full service capability for a brief that included brand identity, packaging design, POS, print production and outdoor advertising.
“As a client you look for an agency that can deliver creative solutions to your business challenges, on time and to budget. It’s great when you find an agency that does that, but it’s even better when they deliver over and above consistently and are a pleasure to work with.
With Intermarketing, we’ve found that agency. They’re a great team of people who are engaged with our brand, think commercially and are reactive when needed, and all with a smile.”
– George Shuttlewood, East Coast Main Line