Mencap – media planning and buying
Media planning and buying handled by our Media team ensured ‘Get More From Mencap’ – our first campaign for the charity, raised awareness of their learning disability support services.
The campaign also had a direct response element and targeted people with learning disabilities, their families/carers and care professionals through local radio and press advertising.
As for results? Mencap experienced their highest telephone response (up by 95%!) and website traffic increased by 60%.