UGG – integrated talent campaign
We teamed up with fashion brand UGG and high street retailer Office to create ‘Spotlight on Talent’. The online competition challenged young designers to create their dream UGG Boot, upload it to our virtual studio and get as many votes as possible by sharing it across social media.
The grand prize was £1,000 and the lucky winner got to spend some quality time with our fashion designer judges.
To host the competition, we designed and developed a microsite and shot a special film for an exciting online campaign that inspired designers and shoppers alike.
Once the competition had closed we created and installed UGG’s AW13 retail launch in Office stores at London’s Carnaby Street and Portobello Road. The window display shone the spotlight on the winning entry, which also featured on an exclusive tote bag given away with every UGG purchase.
The Carnaby Street window display included a TV screen (disguised as a notepad), showing an animation of the competition story to grab the attention of passers-by.