Marks & Spencer
Moving on from a cinematic production, M&S has chosen to focus on products this year, introducing their must haves that make Christmas.
Adorescores are based on eight emotional themes. These are measured by responses to the adverts on social media. The score reflects the overall sentiment the adverts generate.
- Prosecco Ad Hate
- Lidl Ad “Upgrade”
Marks and Spencer encourage engagement with customers through competitions using #MyMarksFave, driving joy to the brand as customers reminisce about their Christmas memories.
Prosecco Ad Hate
M&S prosecco ad is not proving popular with some customers, leading to annoyance and boredom among the public.
Lidl Ad “Upgrade”
Lidl’s cheeky sabotage of M&S’s ads are well received, but at the expense of Marks and Spencer!
Please note: insights reflect reactions across social media and are not the opinion of Intermarketing Agency.