Marks & Spencer
Moving on from a cinematic production, M&S has chosen to focus on products this year, introducing their must haves that make Christmas.
Adorescores are based on eight emotional themes. These are measured by responses to the adverts on social media. The score reflects the overall sentiment the adverts generate.
- Tempting adverts
- Festive Donation
This campaign hashtag continues to resonate with customers as they share ecstasy and admiration about the M&S foods that make up their traditional Christmas celebrations. This has been helped by celeb endorsements this week, including Jamie Redknapp and Paddy McGuinness.
Customers express joy and trust when discussing the tempting M&S ads that they are known for. Some express annoyance that they don’t have the treats stocked in their cupboards at home!
Marks and Spencer has been praised for donating Christmas decorations to a children’s hospital, as their visual merchandising team spread the festive cheer this year.
Please note: insights reflect reactions across social media and are not the opinion of Intermarketing Agency.