A school nativity play and an eight-year-old star giving the performance of her life helps Sainsbury’s show how we give all we’ve got for the ones we love.
Adorescores are based on eight emotional themes. These are measured by responses to the adverts on social media. The score reflects the overall sentiment the adverts generate.
- Best Christmas Ad
- Love for the 2014 Ad
- Fans lashing out at #plugboy complainers
Best Christmas Ad
Joy and ecstasy were boosted this week by a high number of mentions crowning Sainsbury’s winner of the ad competition.
Love for the 2014 Ad
Many customers think that Sainsbury’s have won the wider battle for best Christmas ad with their 2014 WWI tribute, telling the story of the famous Christmas truce.
Fans lashing out at #plugboy complainers
Fans of the ad are expressing disbelief that people have complained about #plugboy, with mentions of the complaints driving loathing and rage.
Please note: insights reflect reactions across social media and are not the opinion of Intermarketing Agency.