A school nativity play and an eight-year-old star giving the performance of her life helps Sainsbury’s show how we give all we’ve got for the ones we love.
Adorescores are based on eight emotional themes. These are measured by responses to the adverts on social media. The score reflects the overall sentiment the adverts generate.
- Favourite of the season
- #PlugBoy wins the nations hearts
- Most complained about ad of 2018
Favourite of the season
Ecstasy and trust is driven as viewers take to social to address their thoughts that Sinsburys had the best advert, with many highlighting it’s their favourite.
#PlugBoy wins the nations hearts
Admiration, trust and serenity is driven as viewers express their love for Sainsbury’s iconic #PlugBoy.
Most complained about ad of 2018
Viewers are shocked to learn that this advert is the most complained about of the year, spreading apprehension, pensiveness and vigilance.
Please note: insights reflect reactions across social media and are not the opinion of Intermarketing Agency.